Make sure it's your website that is found in a Google search. With best practice in mind we can guide you through the rights and wrongs of search engine optimisation.
The key to effective search engine optimisation is to make sure the process is planned, implemented and delivered. We work to a proven process using techniques that we know work and we use the available time and budget to the greatest effect.
Planning
We all know that planning any task is the key to success, this is especially important with SEO and we will carry out the following:
- current site analysis
- market and competitor analysis
- keyword research
Put in Place
From this planning we are able to recommend an SEO strategy detailing time and budget required and the areas best focused on. Depending on budget and requirements this will determine which areas are concentrated on:
- on page optimisation
- content optimisation
- search engine directory submissions
- link building
- PPC advertising
- social media set up and training
Ongoing
We monitor the performance of the website (using Google analytics) and make sure that the project is progressing as expected, adjusting in response to the available information. If an ongoing contract is in place then a full report is provided, summarising the projects' performance to date. We also make recommendations for future site developments in relation to the site marketing and advise how best to utilise any available and/or new on-line opportunities.